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Cyveillance Brand Intelligence™

Traditionally, online brand protection services have revolved around domain names, trademark and copyright ownership-related issues and infringements as they are found on the Internet. While these services remain a cornerstone of brand protection strategies, they do not provide coverage of the current issues that arise from platforms such as message boards, micro-blogs, blogs, forums, and social networking sites. These community mediums provide insight into the thoughts, perceptions of people posting information and can present both significant risks and rewards to brands, products, and services from an overall market perspective.

Cyveillance Brand Intelligence™ focuses on locating and delivering commentary and intelligence relating to your business’ brands, products, and services. Brand owners use this intelligence to monitor and quickly react to individual and community opinion and concern regarding marketing campaigns, products and services, quality and price. The result is greater control over issues that could positively or negatively impact your organization.

A Cause For Concern

The Internet has evolved over the last few years and has become a far more prolific environment for interpersonal and informational exchanges between people and businesses. Platforms such as message boards, micro-blogs, blogs, forums, and social networking sites now provide a medium for individuals and communities to share thoughts and perceptions regarding a plethora of subjects including, most importantly, brands, products, and services.

Keeping abreast of brand-related issues in community networks is now a crucial part of any brand protection strategy. Left unchecked, many brand-related issues that start small in these social networks can quickly explode into full fledged brand or public relation catastrophes in matter of days.

Lack of Capabilities To Deal With The Problem

There are technologies capable of monitoring for buzz and chatter regarding brands or products on the Internet. However, these technologies are very limited in scale and lack the capabilities needed to produce high quality, relevant findings on a timely basis. Also, the technologies, or companies providing similar services, do not specialize in finding or assessing potential issues that could potentially cause significant damage to brands, products or services.

The Solution

Cyveillance Brand Intelligence™ provides real-time monitoring of the Internet for issues that present a potential impact to a company’s brands, products and services in social networks. The service focuses on locating and delivering commentary and information relating to your business’ brands, providing brand owners the intelligence needed to monitor community views on brands, marketing campaigns, products, services, quality and price.

Cyveillance Brand Intelligence™ focuses on locating and delivering intelligence relating to your business’ brands, products, and services through the industry’s most experienced analysts, proven processes, and advanced technology. With the service, Cyveillance Intelligence Analysts assess the criticality, trends, and patterns of potential incidents including positive and negative commentary impacting the brands and reputation of an organization. This enables brand owners to receive relevant and timely brand intelligence focusing on a holistic analysis of potential brand problems as they are presented on the open Internet.

Cyveillance portal provides a comprehensive, accurate view The Cyveillance portal provides a consolidated, real-time view of your organization’s online security status.

This online intelligence management center gives you immediate, ongoing access to all your data collected from the Internet. Your cross-functional teams can efficiently track and manage each case through easy-to-use dashboards and collaborative workflows. You get a better grasp of what’s going on and more time to act.

Benefits

  • Provide the necessary Internet monitoring of the current and growing online environment to keep on top of potential issues.
  • Gain a better understanding of the public sentiment regarding the impact of your company and industry.
  • Discover the types of sites where products, services or brands are being discussed.
  • Discover valuable information about how clients interact with products or services.
  • Use the intelligence gained to understand and influence the direction of corporate image on the internet.
  • Keep on top of industry political and policy changes.
  • Support grassroots movements that are in line with your company’s vision.
  • Monitor the blogosphere regarding press releases and marketing campaigns.
  • Monitor the acceptance or adoption of online initiatives and campaigns.
  • Use the intelligence delivered to help direct HR policy regarding employee uses of the internet.

Features

  • High-level analysis of identified issues
  • Brand Intelligence delivered on a daily basis to provide near real-time critical information
  • Comprehensive, scalable technology locates Brand Intelligence issues not discoverable through manual searching or competitors’ technologies
  • Subject matter experts provide only highly relevant, actionable Brand Intelligence