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Brand Protection

Protect your brands and website traffic through monitoring global domain registrations, websites, and spam. Identify unauthorized use of your brand in the following forms:

  • Cybersquatting: defined as unauthorized use of your brand in domain names, cybersquatting is often used to confuse customers, extort money from trademark holders, or launch phishing attacks.
  • Traffic Diversion: unauthorized brand use in page titles, meta-tags, hidden text and paid search advertisements can influence search engine ranking.
  • Brand Dilution and Devaluation: examples include unauthorized businesses using brands and logos on sites containing objectionable content, such as pornography, or claiming partnership, affiliation or other endorsements.

Product Highlights

  • Written summaries highlight top priority items
  • Automated generation of enforcement documents
  • Integrated language translation tools help you understand abuses in any language
  • Efficient case management – convenient dashboards expedite tracking and management through resolution
  • Additional services include: daily alerts of suspicious domain registrations occurring within the last 24 hours; paid placement monitoring of competitors or predators bidding on trademarks in the pay-per-click advertising systems used by all major search engines; and a variety of foreign language options.

Benefits

  • Increase site traffic and revenues by eliminating customer diversion schemes by competitors and online predators.
  • Eliminate brand devaluation and dilution risks from unauthorized or objectionable entities using your brands to insinuate a partnership or other endorsement.
  • Reduce the chances your customers will be defrauded.
  • Increase your ROI and the effectiveness of online branding initiatives.