Press Release
Release Date:
May 27, 2009
Cyveillance Announces Brand Intelligence Service to Broaden Scope of Brand Protection Solution
New Service Adds Strategic Capabilities to Create the Industry’s Most Holistic Brand Protection Service
ARLINGTON, Va., May 27, 2009 -- Cyveillance, the world leader in cyber intelligence, today announced the release of Cyveillance Brand Intelligence™ as the latest addition to its industry leading online brand protection solutions. The new service focuses on locating and delivering commentary and intelligence relating to customers’ brands, products and services. The intelligence delivered allows brand owners to quickly react to individual and community opinion and concern regarding marketing campaigns, products and services, quality and price. The result is greater control over issues that could positively or negatively impact a customer.
Online brand protection services have traditionally revolved around domain name, trademark and copyright ownership-related issues and infringements as they are found on the Internet. While these services remain a cornerstone of brand protection strategies, they alone do not provide adequate coverage of more current issues that arise from platforms such as message boards, micro-blogs, blogs, forums and social networking sites. These community mediums provide insight into the thoughts and perceptions of people posting information and can present both significant risks and rewards to brands, products and services from an overall market perspective.
“Our Brand Intelligence goes beyond just focusing on high level statistical analysis of the number of times a brand is mentioned in a social forum,” said Panos Anastassiadis, CEO and Chairman of Cyveillance. “The flow of information in an industry can easily influence the success or failure and reputation of a brand. With this new service, organizations have the intelligence needed to efficiently affect or control how their brand is perceived on the Internet.”
Cyveillance Brand Intelligence enhances the company’s existing security measures by assessing the criticality, trends and patterns of potential incidents including positive and negative commentary impacting the brands and reputation of an organization. This enables brand owners to receive relevant and timely brand intelligence focused on a holistic analysis of potential brand problems as they are presented on the open Internet. While other products only provide quantitative, statistical analysis, Cyveillance focuses on providing customers with relevant, actionable intelligence based on pre-defined criteria. For more information on Cyveillance Brand Intelligence, please visit: http://www.cyveillance.com/web/solutions/enterprise/solutions/brand-intelligence.asp
About Cyveillance
Cyveillance, the world leader in cyber intelligence, provides an intelligence-led approach to security. Through continuous, comprehensive Internet monitoring and sophisticated intelligence analysis, Cyveillance proactively identifies and eliminates threats to information, infrastructure, individuals and their interactions, enabling its customers to preserve their reputation, revenues, and customer trust. Cyveillance serves the Global 2000 and OEM Data Partners – protecting the majority of the Fortune 50, regional financial institutions nationwide, and more than 30 million global consumers through its partnerships with security and service providers that include AOL and Microsoft. Cyveillance has recently signed an agreement to be acquired by, and pending regulatory approval, will become a subsidiary of, QinetiQ North America. For more information, please visit www.cyveillance.com or www.qinetiq-na.com.