Press Release
Release Date:
September 16, 2003
Cyveillance and Marksmen Strike Alliance For Complementary IP Services
Partnership Provides Easy Handoff from eBusiness Intelligence Data
to Marksmen's Investigation Capabilities
Arlington, Va., September 16, 2003—Cyveillance®, the leading provider of 100% Relevant eBusiness Intelligence™, and Marksmen, a leader in IP investigations and recovery, today announced an alliance that joins online identification of IP abuse with investigative follow up for rapid resolution.
"It's a natural fit," said Ken Taylor, Marksmen president and chief executive officer, "Cyveillance scours the Internet and identifies the bad guys and we offer complementary answers on how to deal with them. The integration of their technology and our expertise offer trademark gatekeepers a lot of wallop in combating the nefarious and fringe elements that are constantly attacking the world's best known brands."
Cyveillance chairman and chief executive officer Panos Anastassiadis stated that "joint customers benefit by expanded insight into online and physical worlds, resulting in rapid resolution and return on investment through the preservation of brand equity."
One such brand owner working with both Cyveillance and Marksmen already is Nintendo of America Inc., where their famous video game characters and Nintendo GameCube and Game Boy® Advance video game systems require worldwide protection with a special emphasis on monitoring the Internet. Sayoko Blodgett-Ford, Nintendo Legal Department Intellectual Property Group Manager related that "ensuring the integrity of our brands is particularly critical, considering the fact that our consumers are often children. We seek to avoid improper brand association with objectionable content, and the services of both Cyveillance and Marksmen help us accomplish this objective efficiently and cost-effectively."
About Cyveillance
Cyveillance, the leading provider of 100% Relevant eBusiness Intelligence™, is focused on helping organizations monitor the Internet for issues such as identity theft, fraud, security risks, non-compliant product distribution and general brand abuse. The company delivers clients high-impact, actionable intelligence drawn from-and delivered securely over-the Internet on a subscription basis and lists 20 of the Fortune 50 as customers. For more information, please call 888.243.0097 or visit www.cyveillance.com.
About Marksmen
Marksmen specializes in IP Investigations and Recovery and helps companies clear or protect their brands by identifying conflicts, infringement, priority, channels of trade and/or abandonment. Marksmen also negotiates the purchase or sale of domain names, trademarks, patents and other intellectual property. For more information, please call 888.558.5268 or visit www.marksmen.com.